Cisco and Their Initiative to Reduce Greenhouse Gasses – Alicia Maddox California

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One of the most popular and largest tech companies in the world is Cisco. Despite being a dominant corporate force, they are also one of the companies that preach the most about sustainability and believe in the Green initiative the most. Alicia Procello Maddox California, the president of corporate responsibility at Avery Dennison and a huge supporter of sustainability is a big fan of their practices. Alciia Maddox recently championed Cisco, on setting new goals for their plan to vastly reduce greenhouse gas emissions. Starting in 2013, they had their second 5-year plan to reduce greenhouse gas emissions worldwide, by a relatively large 40%. And Alicia Maddox California is happy to hear that, after over $50 million in investments, they have reached their goal, one-year ahead of schedule in 2017.

In February of 2013 they had also committed to use electricity generated from renewable sources for at least 25% of their global electricity every year through 2017. Alicia Procello Maddox believed this goal to be quite ambitious, however, they were able to greatly surpass it reaching an astonishing 71% in 2015 and an even better 77% in 2016.

Being a foremost advocate for corporate responsibility and staunch supporter of a greener planet, Alicia Maddox Procello is extremely proud of the accomplishments of Cisco, despite not having to be, they have become the example for many companies around the world of what can be done if you put your resources behind it. Alicia Procello believes that while Cisco’s accomplishments are amazing, more companies around the US, and the world, need to take note, and work to reduce GHG emissions. As these corporations can make an astronomical amount of difference compared to the average, as a result of their massive size and vast influence.

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Art in a Changing World – Alicia Maddox

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As President of Avery Dennison’s corporate foundation, Alicia Procello Maddox spends much of her time looking at the world and how to change it for the better. While much of that has to do with finding renewable sources of energy, and more sustainable farming practices, developing an ability to advance the arts is just as important, especially in a ever-changing world such as ours. Alicia Maddox is a leader, at her company, in her field, and in her life; but in a different way, artists are also leaders. They lead in ways that most corporate executives or war-time generals couldn’t. The best ones, can cause millions of people to explore mysteries of the world and themselves they’ve never thought about before. They manage to use different mediums to make people from different walks of life see, imagine and connect with each other in different ways.

Having been around the world many times, Alicia Procello Maddox, is well aware of the importance of culture, and how culture can be one of the most powerful forces on the planet. From the foods we eat, the clothes we wear, the stories we tell and how we identify ourselves, culture is power. Looking back in history, when countries conquer one another some of the first things taken are the great works of art, terrorist attacks are often plotted on great museums or buildings housing a country’s pieces of arts & culture. Political leaders use arts & culture to gain supporters, build bridges, heal and defeat. Businesses use the arts & culture to gain favor and give their brands identity to gain customers. Even during the congress of Vienna, Beethoven was brought in to compose for leaders of nations around the world.

Alicia Procello believes that the art is the most eloquent of form of human expression, capable of both uniting the world and breaking it apart. It is important that as the years go by, and as the world changes, we use art to bridge the gaps and create a connection to unite people and keep them from the hatred that will destroy us all. Alicia Maddox is a firm believer in the power of change and how change is needed for growth; the arts & culture can lead the world on a positive path to the future.

Rights of Indigenous Peoples and Corporate Responsibility – Alicia Procello

Last week The United Nations celebrated its annual International Day of the World’s Indigenous Peoples. The UN considers a staggering 370 million people, spread over 90 countries to be indigenous. These old-world people speak over 7000 languages, many of which modern linguists still struggle to comprehend. With such an enormous population, the UN has felt the need to declare these people as a sovereign group, providing them a declarative set of laws and rights.

These indigenous peoples have existed for thousands of years, living without any of the modern amenities modern society has come to rely on. These groups live simple lives, mostly devoid of electricity, gas, oil, or solar power, mechanical machinery, or any semblance of modern farming and engineering techniques. Most of these societies shy away from any contact with modern peoples. Yet somehow, they thrive and prosper, expanding their numbers and even inhabiting new lands, every year. As Avery Dennison’s president of corporate responsibility, Alicia Procello Maddox has spent much of her time researching these peoples and their customs realizing that much of their prosperity has to do with their ability to live clean lives, with renewable agricultural techniques and fail-proof methods that have existed for centuries.

Despite their resilient nature, and their centuries of survival, the indigenous people of the world are not without a few threats. Corporations around the world are constantly making efforts to develop the undeveloped areas of the world, areas that the indigenous have called home for hundreds of years. And without a stable set of laws, giving them rights, they simply have no means to fight corporate interests. Alicia Procello Maddox, and others like her, feel it is part of their duty to protect these people and use their influence on local governments to implement these laws.

The UN’s declaration is already in place, has been for many years, however local governments don’t have the impetus to enforce them as they feel doing so, would deter big corporations from spending money of foreign development. However, some corporations have already realized these issue is more than just business, its basic humanity. Corporations have the power to lobby these governments to enforce the laws giving the indigenous rights. This will deem a section of the indigenous land as a sanctuarystate all to itself, while still giving corporations enough area to build and manufacture as they wish.

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Alicia Procello Maddox feels the need for corporations to get involved has never been higher, and when a few of them give in, the rest will follow. The indigenous people are still people, and should be granted the same rights as any of us; regardless of race, culture or creed.

Avery Dennison Cuts 50 Percent of Greenhouse Gas Emissions

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Avery Dennison
Image: news.averydennison.com

With over 15 years experience in the philanthropic and nonprofit sectors, Alicia Procello Maddox has managed the corporate social responsibilities of leading brands such as Nike and worked with state agencies such as the Southern California Public Health Association. Alicia Procello Maddox currently oversees corporate social responsibility at Avery Dennison, which is a signatory to the World Wildlife Fund’s (WWF) Climate Savers Program, a collaboration of companies committed to environmental sustainability.

In December 2016, Avery Dennison signed a power purchase agreement (PPA) with the 2016 Green Power leadership Award recipient Apex Clean Energy. In the agreement, Apex would provide Avery Dennison with 20 MW of renewable energy annually from one of its wind energy farms in Texas, enough to power 50 percent of Avery’s US operations and to offset half of its greenhouse gas emissions.

The PPA highlights Avery Dennison’s commitment to tackling climate change and to establishing a company that generates value and is a force for good. It also marks a significant step for the company toward achieving its WWF Climate Savers Program target of 100 percent clean energy operations by 2025.