For nearly a decade, Alicia Procello Maddox has led operations at the Avery Dennis Foundation in the position of company president. In the role as president, Alicia Procello Maddox has led Avery Dennison in championing green company initiatives.
A leader in the label and packaging materials production industry, Avery Dennison has undertaken a number of pressure sensitive initiatives and engaged in other projects designed to enhance the company’s sustainability efforts. Most recently, Avery Dennison successfully installed a Turnhout, Belgium-based wind turbine that will meet 30 percent of the location’s electrical needs. The company’s 2017 sustainability activities also saw Avery Dennison employees come together and reduce market-based absolute emissions by more than 10 percent, surpassing objectives established at the start of the year.
Success in 2017 was built off of similar initiatives in 2016. Over 90 percent of solid waste was diverted from landfills in 2016, with 58 percent of diverted waste going through recycling processes. In total, 59 Avery Dennison locations around the world now operate landfill free.
Some people prefer to call it corporate responsibility, others sustainability, and some environmental, social and corporate governance (ESG). Regardless of what name you choose, leaders in the field, like Avery Dennison’s Alicia Procello Maddox California, know a company’s financial success relies heavily on its stance on social responsibility, as well as the future of the environment.
Alicia Procello believes what led to this revolution was the long-standing history of corruption scandals in business, accusations of child labor, and a number of environmental accidents in certain prominent companies. As business has gone global, Alicia Procello Maddox California believes the people have begun to hold corporations far more accountable for their practices and expect far better practices out of them.
Corporate Responsibility has become an important issue and the following signs show that its here to stay.
Transparency: As the years go by, technology advances and reporting of business and business practices becomes far more transparent. Alicia Maddox California believes that as businesses continue to grow they will become far more transparent.
Trust: As businesses grow, they grow in power. As this power grows, the public must give an inordinate amount of trust to businesses. As citizens become more skeptical and able to challenge authority, the corporate leaders must build a stronger ability to establish trust.
Community Participation: Businesses are expected and have taken on the challenge of participating more in community outreach and putting together community projects and events. Alicia Maddox has done a lot of similar projects through community outreach at her time at Avery Dennison.
UN Engaging Companies: The UN, some of the leaders in preaching sustainability and the like, have reached out to over 8,000 companies in over 145 countries, in order to raise working and environmental standards and practices.
New Markets: Alicia Procello Maddox has seen in recent times that businesses have gone from resource takers to market creators. Not only have companies had to be far more responsible with the way they use nature’s resources, but they’ve had to aid the countries in which they take resources from.
As President of Avery Dennison’s corporate foundation, Alicia Procello Maddox spends much of her time looking at the world and how to change it for the better. While much of that has to do with finding renewable sources of energy, and more sustainable farming practices, developing an ability to advance the arts is just as important, especially in a ever-changing world such as ours. Alicia Maddox is a leader, at her company, in her field, and in her life; but in a different way, artists are also leaders. They lead in ways that most corporate executives or war-time generals couldn’t. The best ones, can cause millions of people to explore mysteries of the world and themselves they’ve never thought about before. They manage to use different mediums to make people from different walks of life see, imagine and connect with each other in different ways.
Having been around the world many times, Alicia Procello Maddox, is well aware of the importance of culture, and how culture can be one of the most powerful forces on the planet. From the foods we eat, the clothes we wear, the stories we tell and how we identify ourselves, culture is power. Looking back in history, when countries conquer one another some of the first things taken are the great works of art, terrorist attacks are often plotted on great museums or buildings housing a country’s pieces of arts & culture. Political leaders use arts & culture to gain supporters, build bridges, heal and defeat. Businesses use the arts & culture to gain favor and give their brands identity to gain customers. Even during the congress of Vienna, Beethoven was brought in to compose for leaders of nations around the world.
Alicia Procello believes that the art is the most eloquent of form of human expression, capable of both uniting the world and breaking it apart. It is important that as the years go by, and as the world changes, we use art to bridge the gaps and create a connection to unite people and keep them from the hatred that will destroy us all. Alicia Maddox is a firm believer in the power of change and how change is needed for growth; the arts & culture can lead the world on a positive path to the future.