Avery Dennison Cuts 50 Percent of Greenhouse Gas Emissions

Avery Dennison pic
Avery Dennison
Image: news.averydennison.com

With over 15 years experience in the philanthropic and nonprofit sectors, Alicia Procello Maddox has managed the corporate social responsibilities of leading brands such as Nike and worked with state agencies such as the Southern California Public Health Association. Alicia Procello Maddox currently oversees corporate social responsibility at Avery Dennison, which is a signatory to the World Wildlife Fund’s (WWF) Climate Savers Program, a collaboration of companies committed to environmental sustainability.

In December 2016, Avery Dennison signed a power purchase agreement (PPA) with the 2016 Green Power leadership Award recipient Apex Clean Energy. In the agreement, Apex would provide Avery Dennison with 20 MW of renewable energy annually from one of its wind energy farms in Texas, enough to power 50 percent of Avery’s US operations and to offset half of its greenhouse gas emissions.

The PPA highlights Avery Dennison’s commitment to tackling climate change and to establishing a company that generates value and is a force for good. It also marks a significant step for the company toward achieving its WWF Climate Savers Program target of 100 percent clean energy operations by 2025.


Happy Environment – Alicia Procello Maddox


Alicia Procello : It is a pleasure to serve as the President of the Avery Dennison Foundation.  Our grants in sustainability make a profound impact not only on the environment, but more importantly on the lives of the people living in areas where environmental issues are challenging.

Sometimes we can effect change by simply giving a grassroots organization the resources they need to tackle local problems in an innovative way — problems that, in many cases, wouldn’t otherwise be addressed.

In 206 we made a two year grant Global Greengrants Fund. Through our grant, we’re funding seven female-led grantees working on issues of environmental sustainability and women’s empowerment—two of the Avery Dennison Foundation’s priority areas. The grants will support women improving communities in Africa, Asia, Latin America and the Pacific Islands.

Our grant is already at work on Tansin, an island quilted with jungle and savanna in Northeast Honduras. Most of Tansin’s 50,000 inhabitants are indigenous Miskito. Most live in villages accessible only by boat or plane and depend on subsistence farming for survival. Deforestation from large-scale agriculture, along with increasingly erratic weather, threatens the community’s survival.

While many local Miskita women work as farmers, they tend to make less money and have less access to food than men because they lack access to land, seeds, technology, financial services, and a voice in politics. Our grant is helping the Women’s Association of Tansin eradicate that disparity by teaching women about sustainable farming and forest management. The group will train women in crop diversification, integrating tree conservation into farming practices, and serving the tourist trade.

Through these trainings, local women will become more economically independent and implement sustainable ways of making a living. The Women’s Association of Tansin expects that 92 local households will benefit from the project, totaling more than 600 people.

Another grant grantee of Global Greengrant Fund supports the village of Venustiano Carranza is located in Chiapas, the southernmost Mexican state, which shares a border with Guatemala.

Most of Venustiano Carranza’s 750 inhabitants are indigenous, and are dependent upon subsistence farming for their livelihoods and survival. Recently, the community has documented a disturbing increase in women experiencing malnutrition, illness, and death due to poor diet and consumption of food contaminated with pesticides and carcinogens.

In order to address this critical situation, a local community group, Batsil Antsetik, A.C. is using a $2,500 grant to establish an environmentally-friendly and self-sustaining organic food production center, which will serve as a demonstration and training space for the community and improve food security for 33 families, with the goal of increasing the production of organic foods with female leadership to ensure inclusion of all community members in agricultural decision-making processes.

Trainings at the center will include organic farming, environmental sustainability, nutrition, poultry and rabbit management, composting, and organically growing fruit trees. Women’s leadership trainings will also be offered including an exchange of experience with groups of women from other communities. The project will reduce the use of harmful pesticides, increase the local food production to improve nutrition for children and women, promote women’s leadership, and encourage public conversations on gender equity and human rights.

By Alicia Procello Maddox


Greenpeace’s Plastic Free July – Alicia Maddox


At the Avery Dennison Foundation one of our biggest initiatives is conservation, and keeping our planet as healthy as possible for generations to come. Considering this we work to support like-minded groups with similar ideals. Our friends at Greenpeace have begun what’s being “Plastic Free July”, a popular hashtag this summer among environmentalists on twitter. It’s no secret that plastic pollution is a huge issue. Our planets oceans are flooded by trucks full of non-biodegradable plastic every minute of the day. This plastic has catastrophic effects on the marine life and oceans themselves. Companies produce take-out containers at alarming rates, while these containers are meant to hold food for the minutes it takes you to get home, they actually float along the ocean surface for generations on end.

So, it’s time we actively take part in saving our planet. For the entire 31 days of July do your best to limit or even cease the use of all plastics. And this means cups, straws, plastic bags, food packaging, zip lock bags, and an assortment of other plastics. This may seem impossible but even a day or two out of the week can help make an astonishing change in the environment. In doing so, you can see that there are a number of alternative to plastic products that have less damaging effects on the environment.

Now, it would be naive to think that after years of using plastic, we can all of a sudden stop. However, keeping this practice in mind, the Avery Dennison Foundation is proudly promoting the responsible use of such plastic items. Rather than throwing containers or cups away after one use, try to reuse them whenever possible. And when reusing simply isn’t an option, make sure to recycle! Avery Dennison is working to make this process easier and more efficient with the use of polyethylene terephthalate (PET) containers, featuring water-based, 100% recyclable adhesives.

Working together in this fashion we can help save our planet, and insure a happy and healthy future for the generations to follow.

More Information Alicia Maddox