Greenpeace’s Plastic Free July – Alicia Maddox


At the Avery Dennison Foundation one of our biggest initiatives is conservation, and keeping our planet as healthy as possible for generations to come. Considering this we work to support like-minded groups with similar ideals. Our friends at Greenpeace have begun what’s being “Plastic Free July”, a popular hashtag this summer among environmentalists on twitter. It’s no secret that plastic pollution is a huge issue. Our planets oceans are flooded by trucks full of non-biodegradable plastic every minute of the day. This plastic has catastrophic effects on the marine life and oceans themselves. Companies produce take-out containers at alarming rates, while these containers are meant to hold food for the minutes it takes you to get home, they actually float along the ocean surface for generations on end.

So, it’s time we actively take part in saving our planet. For the entire 31 days of July do your best to limit or even cease the use of all plastics. And this means cups, straws, plastic bags, food packaging, zip lock bags, and an assortment of other plastics. This may seem impossible but even a day or two out of the week can help make an astonishing change in the environment. In doing so, you can see that there are a number of alternative to plastic products that have less damaging effects on the environment.

Now, it would be naive to think that after years of using plastic, we can all of a sudden stop. However, keeping this practice in mind, the Avery Dennison Foundation is proudly promoting the responsible use of such plastic items. Rather than throwing containers or cups away after one use, try to reuse them whenever possible. And when reusing simply isn’t an option, make sure to recycle! Avery Dennison is working to make this process easier and more efficient with the use of polyethylene terephthalate (PET) containers, featuring water-based, 100% recyclable adhesives.

Working together in this fashion we can help save our planet, and insure a happy and healthy future for the generations to follow.

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Following China’s Lead in the Emerging Solar Energy Market – Alicia Procello Maddox

Solar Energy Market

Life in 2017 is one that provides comforts generations before us could only have dreamed of. From the drip coffee machine, we use daily, to the TV we watch, to the chargers on our electric toothbrushes; US citizens are by far the foremost consumers of electrical energy. However, this daily glut of electricity takes its toll on the environment and does little in the way of conservation. And while we are able to charge our smartphones any and everywhere, much of the developing world still struggles with keeping the lights on. This is where solar energy and the development of solar panels comes in. China is the foremost producer of solar panels in the world, and their solar industry is expected to produce 25% more panels in 2017 than the last year, with projections showing that figure to rise exponentially every year following.

The solar panels being produced in China in 2017 will be more efficient and hold a capacity of 60 gigawatts, as opposed to maxing out at 48 GW in 2016. And what this means for those countries in need of solar energy is more bang for their buck, and the possibility of more homes in under-developed regions being served with electricity at cheaper rates.

This current surge in solar energy comes at a perfect time. Around the world, more than 2.5 Billion people do not currently have access to power, and for most of these people, power is generated through unreliable, environmentally un-friendly sources, such as toxic fossil fuels. This type of energy is non-renewable, and creates greenhouse gasses which devastate the air and environment, causing catastrophic issues with health and farming. With the use of solar panels, the energy would come from the sun’s rays, a completely renewable resource which isn’t depleting in any of our lifetimes. The best advantage of China’s solar panels is that they are not dependent on access to the electrical grid, which allows those in rural, undeveloped nations to still have electricity.

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What is interesting about Alicia Procello Maddox?

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As a corporation, the Avery Dennison Foundation has taken a great interest in assisting in the growth of women and their roles around the world. As with most of its work, the Avery Dennison Foundation and its president Alicia Procello Maddox, have focused their efforts on the women in the developing world. The role of women in under-developed countries is usually that of a second-class citizen. Most aren’t given opportunities, such as education or prosperous work, they are seen as property. But through her work Alicia Procello Maddox is leading the effort to change that. She has led the foundation in its support of the Global Greengrants Fund with a two-year grant.