Avery Dennison Foundation president Alicia Procello Maddox facilitates environmental and educational projects around the world with help from regional partners. In one recent project, Alicia Procello Maddox and her team were able to help a Honduran region improve its timber industry through Forest Stewardship Council certification.
The Forest Stewardship Council (FSC), a nonprofit organization, works to save forests through environmental stewardship and sound forest management practices. It tackles systemic problems related to forestry through work in economic, social, and environmental channels.
In order to encourage sustainable forest management and help the public identify companies that commit to environmental stewardship, the FSC operates a certification program internationally. This certification recognizes qualifying forest managers through the Forest Management certification, and responsible wood product-producing companies through the Chain of Custody certification.
In order to obtain Forest Management certification, forest managers and owners contract with accredited local certification bodies or join an existing forest management group. In either case, a thorough audit is performed.
Chain of Custody certification is open to businesses who act as links in the supply chain by which timber resources become consumer products. Retailers who sell end products are not required to attain certification, but all other links in the supply chain must attain certification through an accredited body or join a forest management group.
As president of the Avery Dennison Foundation, Alicia Procello Maddox developed and implemented grant making procedures for the philanthropic organization. She is also instrumental in engaging employees of the Avery Dennison Corporation in community volunteer efforts. In addition to her work with the Avery Dennison Foundation, Ms. Maddox also supports the African American Board Leadership Institute.
Established in 2011, the African American Board Leadership Institute exists to strengthen nonprofit, public, and private institutions with the placement of qualified African Americans on their governing boards. In order to accomplish this goal, the organization has developed a leadership program to help prepare individuals for these positions.
The Board Leadership Program is designed for professionals who wish to hone their current set of leadership skills and receive in depth preparation for board placement. The program consists of a two-day intensive course that covers topics such as governance and fiduciary oversight, understanding financial statements, fundraising and resource development, and emotional, political, and cultural intelligence. The course is taught by business professionals and members of academia.
Following completion of the leadership program, the institute helps graduates find placement on appropriate governing boards.
Since 2009, Alicia Procello Maddox has been serving as president of the Avery Dennison Foundation, the corporate social responsibility arm of the California-based Fortune 500 company Avery Dennison. An alumna of the University of Michigan School of Public Health, Alicia Procello Maddox continues to be a presence in the public health sphere and currently serves as a member of the nonprofit organization Public Health Advocates (PHA).
Headquartered in Davis, California, PHA operates under the belief that everyone has the right to be healthy. With this in mind, the organization has made it its main mission to promote health and eliminate health disparities by helping transform neighborhoods into places that foster the well-being of its residents.
To further this goal, PHA has a program called “Healthy Places” – an umbrella of initiatives that aim to tackle specific health problems in the community. Among these is the Complete Parks Initiative, which was launched under the auspices of the Healthy Eating Active Living Cities Campaign, where PHA works with neighborhood leaders and residents to create open spaces and parks at community centers. This initiative recognizes the vital role of parks not only as places of recreation but also as core economic assets in the creation of healthy communities.