Greenpeace’s Plastic Free July – Alicia Maddox


At the Avery Dennison Foundation one of our biggest initiatives is conservation, and keeping our planet as healthy as possible for generations to come. Considering this we work to support like-minded groups with similar ideals. Our friends at Greenpeace have begun what’s being “Plastic Free July”, a popular hashtag this summer among environmentalists on twitter. It’s no secret that plastic pollution is a huge issue. Our planets oceans are flooded by trucks full of non-biodegradable plastic every minute of the day. This plastic has catastrophic effects on the marine life and oceans themselves. Companies produce take-out containers at alarming rates, while these containers are meant to hold food for the minutes it takes you to get home, they actually float along the ocean surface for generations on end.

So, it’s time we actively take part in saving our planet. For the entire 31 days of July do your best to limit or even cease the use of all plastics. And this means cups, straws, plastic bags, food packaging, zip lock bags, and an assortment of other plastics. This may seem impossible but even a day or two out of the week can help make an astonishing change in the environment. In doing so, you can see that there are a number of alternative to plastic products that have less damaging effects on the environment.

Now, it would be naive to think that after years of using plastic, we can all of a sudden stop. However, keeping this practice in mind, the Avery Dennison Foundation is proudly promoting the responsible use of such plastic items. Rather than throwing containers or cups away after one use, try to reuse them whenever possible. And when reusing simply isn’t an option, make sure to recycle! Avery Dennison is working to make this process easier and more efficient with the use of polyethylene terephthalate (PET) containers, featuring water-based, 100% recyclable adhesives.

Working together in this fashion we can help save our planet, and insure a happy and healthy future for the generations to follow.

More Information Alicia Maddox


Author: Alicia Procello Maddox

Alicia Procello Maddox serves as president of the Avery Dennison Foundation at the Avery Dennison Corporation.

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