Happy Environment – Alicia Procello Maddox


Alicia Procello : It is a pleasure to serve as the President of the Avery Dennison Foundation.  Our grants in sustainability make a profound impact not only on the environment, but more importantly on the lives of the people living in areas where environmental issues are challenging.

Sometimes we can effect change by simply giving a grassroots organization the resources they need to tackle local problems in an innovative way — problems that, in many cases, wouldn’t otherwise be addressed.

In 206 we made a two year grant Global Greengrants Fund. Through our grant, we’re funding seven female-led grantees working on issues of environmental sustainability and women’s empowerment—two of the Avery Dennison Foundation’s priority areas. The grants will support women improving communities in Africa, Asia, Latin America and the Pacific Islands.

Our grant is already at work on Tansin, an island quilted with jungle and savanna in Northeast Honduras. Most of Tansin’s 50,000 inhabitants are indigenous Miskito. Most live in villages accessible only by boat or plane and depend on subsistence farming for survival. Deforestation from large-scale agriculture, along with increasingly erratic weather, threatens the community’s survival.

While many local Miskita women work as farmers, they tend to make less money and have less access to food than men because they lack access to land, seeds, technology, financial services, and a voice in politics. Our grant is helping the Women’s Association of Tansin eradicate that disparity by teaching women about sustainable farming and forest management. The group will train women in crop diversification, integrating tree conservation into farming practices, and serving the tourist trade.

Through these trainings, local women will become more economically independent and implement sustainable ways of making a living. The Women’s Association of Tansin expects that 92 local households will benefit from the project, totaling more than 600 people.

Another grant grantee of Global Greengrant Fund supports the village of Venustiano Carranza is located in Chiapas, the southernmost Mexican state, which shares a border with Guatemala.

Most of Venustiano Carranza’s 750 inhabitants are indigenous, and are dependent upon subsistence farming for their livelihoods and survival. Recently, the community has documented a disturbing increase in women experiencing malnutrition, illness, and death due to poor diet and consumption of food contaminated with pesticides and carcinogens.

In order to address this critical situation, a local community group, Batsil Antsetik, A.C. is using a $2,500 grant to establish an environmentally-friendly and self-sustaining organic food production center, which will serve as a demonstration and training space for the community and improve food security for 33 families, with the goal of increasing the production of organic foods with female leadership to ensure inclusion of all community members in agricultural decision-making processes.

Trainings at the center will include organic farming, environmental sustainability, nutrition, poultry and rabbit management, composting, and organically growing fruit trees. Women’s leadership trainings will also be offered including an exchange of experience with groups of women from other communities. The project will reduce the use of harmful pesticides, increase the local food production to improve nutrition for children and women, promote women’s leadership, and encourage public conversations on gender equity and human rights.

By Alicia Procello Maddox



Greenpeace’s Plastic Free July – Alicia Maddox


At the Avery Dennison Foundation one of our biggest initiatives is conservation, and keeping our planet as healthy as possible for generations to come. Considering this we work to support like-minded groups with similar ideals. Our friends at Greenpeace have begun what’s being “Plastic Free July”, a popular hashtag this summer among environmentalists on twitter. It’s no secret that plastic pollution is a huge issue. Our planets oceans are flooded by trucks full of non-biodegradable plastic every minute of the day. This plastic has catastrophic effects on the marine life and oceans themselves. Companies produce take-out containers at alarming rates, while these containers are meant to hold food for the minutes it takes you to get home, they actually float along the ocean surface for generations on end.

So, it’s time we actively take part in saving our planet. For the entire 31 days of July do your best to limit or even cease the use of all plastics. And this means cups, straws, plastic bags, food packaging, zip lock bags, and an assortment of other plastics. This may seem impossible but even a day or two out of the week can help make an astonishing change in the environment. In doing so, you can see that there are a number of alternative to plastic products that have less damaging effects on the environment.

Now, it would be naive to think that after years of using plastic, we can all of a sudden stop. However, keeping this practice in mind, the Avery Dennison Foundation is proudly promoting the responsible use of such plastic items. Rather than throwing containers or cups away after one use, try to reuse them whenever possible. And when reusing simply isn’t an option, make sure to recycle! Avery Dennison is working to make this process easier and more efficient with the use of polyethylene terephthalate (PET) containers, featuring water-based, 100% recyclable adhesives.

Working together in this fashion we can help save our planet, and insure a happy and healthy future for the generations to follow.

More Information Alicia Maddox


Following China’s Lead in the Emerging Solar Energy Market – Alicia Procello Maddox

Solar Energy Market

Life in 2017 is one that provides comforts generations before us could only have dreamed of. From the drip coffee machine, we use daily, to the TV we watch, to the chargers on our electric toothbrushes; US citizens are by far the foremost consumers of electrical energy. However, this daily glut of electricity takes its toll on the environment and does little in the way of conservation. And while we are able to charge our smartphones any and everywhere, much of the developing world still struggles with keeping the lights on. This is where solar energy and the development of solar panels comes in. China is the foremost producer of solar panels in the world, and their solar industry is expected to produce 25% more panels in 2017 than the last year, with projections showing that figure to rise exponentially every year following.

The solar panels being produced in China in 2017 will be more efficient and hold a capacity of 60 gigawatts, as opposed to maxing out at 48 GW in 2016. And what this means for those countries in need of solar energy is more bang for their buck, and the possibility of more homes in under-developed regions being served with electricity at cheaper rates.

This current surge in solar energy comes at a perfect time. Around the world, more than 2.5 Billion people do not currently have access to power, and for most of these people, power is generated through unreliable, environmentally un-friendly sources, such as toxic fossil fuels. This type of energy is non-renewable, and creates greenhouse gasses which devastate the air and environment, causing catastrophic issues with health and farming. With the use of solar panels, the energy would come from the sun’s rays, a completely renewable resource which isn’t depleting in any of our lifetimes. The best advantage of China’s solar panels is that they are not dependent on access to the electrical grid, which allows those in rural, undeveloped nations to still have electricity.

More Information Alicia Procello Maddox