Since 2009, Alicia Procello Maddox has been serving as president of the Avery Dennison Foundation, the corporate social responsibility arm of the California-based Fortune 500 company Avery Dennison. An alumna of the University of Michigan School of Public Health, Alicia Procello Maddox continues to be a presence in the public health sphere and currently serves as a member of the nonprofit organization Public Health Advocates (PHA).
Headquartered in Davis, California, PHA operates under the belief that everyone has the right to be healthy. With this in mind, the organization has made it its main mission to promote health and eliminate health disparities by helping transform neighborhoods into places that foster the well-being of its residents.
To further this goal, PHA has a program called “Healthy Places” – an umbrella of initiatives that aim to tackle specific health problems in the community. Among these is the Complete Parks Initiative, which was launched under the auspices of the Healthy Eating Active Living Cities Campaign, where PHA works with neighborhood leaders and residents to create open spaces and parks at community centers. This initiative recognizes the vital role of parks not only as places of recreation but also as core economic assets in the creation of healthy communities.